One clear H1 heading One main heading tells search engines what the page is about. None or several is ambiguous.
Structured data (JSON-LD or microdata) Machine-readable facts - address, phone, hours. This is what puts a business in a map card instead of a plain link.
llms.txt or AGENTS.md for AI search Plain text files that tell ChatGPT and Perplexity what your business does. Almost nobody in Austin has one yet.
What’s already working
Site responds
Served over HTTPS
Title tag, 15–65 characters
Meta description, 70–165 characters
Mobile viewport declared
At least 300 words on the page
Every Austin automotive business is scored on the same nine checks. See the full ranking →